Tuesday, July 22

2:00pm – 5:30pm: Board Leadership Deep Dive: Leading with Purpose – A Jeopardy-Style Guide to an Effective Main Street 

 

Being an impactful Main Street requires strategic thinking, strong stakeholder engagement, and a clear understanding of governance, fundraising, and representative leadership. A Main Street Board Member who has or develops these skills and strategies can lead with purpose and contribute to the effectiveness of the Main Street program. Join Dr. Steven Hoffman and Norma Ramirez de Miess as they lead an interactive professional development experience with a Jeopardy-style game show format. Through this lively experience, attendees will test their knowledge, tackle real-world scenarios, and gain key insights on refining messaging, setting measurable benchmarks, and aligning strategic planning with community needs—all while competing for bragging rights! Whether you’re a new or seasoned board member, become equipped with the tools and strategies to lead with confidence and make a lasting impact through this session. *Only available to local Main Street program board members.

Norma Ramirez Miess seamlessly integrates the value of her cultural assets, entrepreneurial spirit, strategic approach, and love for connecting with people into her work that preserves and enhances the heart of communities across the country. Through her 25+ year journey in Main Street as a visionary leader at the local level in Elgin, IL and national level with Main Street America, she has become a trusted partner and respected thought leader in the Main Street movement.

Norma is now sharing her own visionary and strategic leadership with communities through her own consulting practice, Norma Ramirez Miess, LLC. This practice allows her to deepen her engagement in areas close to her heart, including empowering leaders to succeed and helping organizations expand community engagement and impact.

Steven J. Hoffman, Ph.D. is a professor of history, director of the Bollinger Center for Regional History, and coordinator of the Historic Preservation program at Southeast Missouri State University. At Southeast Missouri State University, he teaches classes in Historic Preservation, Architectural History, and the Built Environment. Steven is a graduate of the National Main Street Center’s Certification Institute and has given numerous workshops and presentations on Main Street and Historic Preservation topics. He serves on the boards of Missouri Main Street Connection and Old Town Cape, a local Main Street organization. He earned a Master’s degree in Heritage Preservation from Georgia State University and a Ph.D. in History from Carnegie Mellon University.

Wednesday, July 23

8:30am – 9:45am: Welcome and Opening Assembly
Once Upon a City: The Power of Community Storytelling

You are invited to join us Wednesday morning for our Welcome and Opening Assembly.

You won’t want to miss Phil Eich’s presentation on Route 66 and how the true strength of a community isn’t defined by its wealth or resources, but by its people and the stories that connect them. Together, we’ll dive into the power of human connection and how embracing our unique shared experiences creates vibrant and resilient communities.

Phil created his business Storyville a few years ago. At Storyville he interviews, writes, takes photos, records and produces videos, hosts podcasts, builds and manages websites, and manages social media accounts. Phil enjoys working in the different communities he visits and letting people tell their own stories while making them feel seen and heard. He believes everyone should sit down with someone they don’t know and ask them, “what is your story?”.

10:15am – 11:00am: Value of the Feasibility Study / Masterplan

 

Property owners embarking on a historic building project often wonder where to begin. A Feasibility Study conducted by a design team is a critical first step, providing an assessment of existing conditions, necessary repairs, and phased restoration recommendations. This study also helps determine optimal space utilization, explores potential uses if one hasn’t been identified, and provides concept designs and renderings to support fundraising efforts. Additionally, cost estimates and project phasing strategies ensure realistic budget planning.

This session will also highlight funding opportunities available through Heritage Trust Fund grants, awarded by State Historic Preservation Offices (SHPOs), to support these essential planning studies. Whether you’re a property owner, preservationist, or community leader, gaining insight into these preliminary steps will empower you to make informed decisions and set a strong foundation for revitalizing historic structures.

Dana, a Principal at SFS, has dedicated her career to the appropriate treatment of historic properties including preservation, restoration and rehabilitation. Her experience also includes preservation planning, materials conservation, and building condition assessments. Recognizing the cultural significance historic buildings represent within their communities, Dana works with property owners to evaluate the potential value of their existing building. She helps make decisions on possible reuse and the creation of functional spaces for contemporary use and future generations. She takes the time to understand each property she works on, delving into the history, significance, and construction of the building before developing comprehensive solutions.

10:15am – 11:00am: Town & Gown on Main: Harnessing Student Innovation for Downtown Revitalization

 

How can Main Street organizations tap into the energy, creativity, and expertise of college students to drive downtown revitalization? Robin and Kristy will guide an exploration of the innovative town and gown partnership between Culver-Stockton College’s Business Management students and the Canton Main Street Association (CMSA), showcasing how hands-on student projects are enhancing downtown marketing, placemaking, and community engagement. Participants will learn how initiatives such as website development, fundraising through golf tournaments, creating branded merchandise, event planning for activities like 5K runs and block parties, implementing social media strategies, and placemaking efforts like designing skateparks, all contribute to strengthening Main Street programs. Attendees will walk away with actionable strategies for forming meaningful partnerships, aligning student-led projects with Main Street goals, and overcoming collaboration challenges that engage students in impactful revitalization efforts that create lasting benefits for the community.

Robin Jarvis is an experienced higher education professional with an extensive background in preparing students for successful careers. With almost two decades of experience, Robin has worked to integrate experiential and project-based learning into academic programs, effectively blending theoretical knowledge with practical application. Certified by the Society for Experiential Education, she is dedicated to fostering enriching and hands-on learning experiences. Throughout her career, Robin has supported initiatives that promote collaboration and practical skill-building, while also fostering strong community ties. Her active involvement with organizations such as the Canton Main Street Association, the Lewis Street Playhouse, and the Canton Area Arts Council underscores a commitment to community engagement, enriching both the academic environment and the broader local community.

Kristy Horner is currently President of the Canton Main Street Association in Canton, Missouri. As a former public educator for almost three decades, Kristy has spent the past few years of her retirement as a dedicated community volunteer with Canton Main Street, Kiwanis, PEO, and other organizations as needed. She and her husband purchased a dilapidated building in the downtown business district in 2021 and renovated it in the hopes of bringing new business and economic growth to their historic downtown. Kristy understands the importance of historic revitalization, support from city officials, and collaboration among community resources in small towns. She along with others on the Canton Main Street board and community volunteers have worked to create and fund a local facade grant program, completed beautification projects with seasonal planters in the downtown area, organized community events to promote tourism, and recently opened a new Visitor’s Center in downtown Canton. With her background in education she fully supports and is committed to the collaboration among college students and the Canton Main Street board of volunteers.

Kai Maurice is a rising Junior at Culver-Stockton College. He is studying Business Management with minors in finance and communications. At Culver-Stockton, Mr. Maurice is on scholarship to play soccer; he is the philanthropy chair of Lambda Chi Alpha Fraternity, is a member of the Wildcat Sports Broadcasting Network, is the Interfraternity Council’s Vice President of Recruitment, and is a part of the Culver-Stockton Theatre Department. Mr. Maurice, in his Sophomore year, led his team to develop a skatepark in Canton, Missouri. He has acquired the support of Mayor Fretwell and the Canton Parks Board in the development of the project. He is passionate about creating a community hub in Canton to build a strong relationship between the students of Culver-Stockton and the residents of Canton. Mr. Maurice is excited to work on the development of the skatepark and continue his education in project management.

10:15am – 11:00am: Bridging the Past and Future: The St. Charles City Centre Complex & Main Street Expansion

 

As cities evolve, the balance between historic preservation and modern development becomes a crucial discussion topic. Hear from a panel about the adaptive reuse of an underutilized industrial complex within the central business district of the City of St. Charles. The American Car Foundry Complex has been selected to be rebranded as St. Charles’s City Centre Complex (C3) and will showcase how strategic planning and redvelopment can be utilized while maintaining historic integrity. The C3 development project involves space for government, civic, and comercial spaces, a below-ground, two-tier parking garage, and space for future retail and residential development. The C3 project is also a unique expansion project that will connect two established historic districts (Historic Downtown & Frenchtown) and is a great example of historic preservation within urban planning. While many cities struggle to preserve their Main Street corridor, St. Charles is actively linking two historic business districts. This expansion project presents a model for other municipalities seeking to enhance walkability, promotion of local businesses, and preservation of their architectural heritage while fostering growth and development. The panel will showcase both community development and engineering perspectives of this large project. Planners, preservationists, developers, and anyone looking to navigate the challenges that come with growth in areas where historic preservation take precedence should attend this panel discussion.

Brad Temme, PE, Assistant City Administrator for the City of St. Charles, manages the Development Services group at the City of St. Charles which includes Engineering, Community Development, and Economic Development. This group is actively involved in the marketing, development, and construction of the St. Charles City Riverfront. Throughout his 14 year career with the City, Brad has worked on many cornerstone projects in St. Charles including the Streets of St. Charles, University Commons, Boeing’s site expansion, the construction of the 94 water tower, Fifth Street reconstruction, the Cole Creek Flood Control project and construction of the granular activated carbon treatment system at the Elm Point Treatment plant.

Dan Mann, PE, serves as the Director of Engineering for the City of St. Charles and is a licensed Professional Engineer in Missouri. Since joining the City in 2017, he has helped navigate major infrastructure projects that balance modernization with historic preservation in a community dating back to the 18th century. Before that, he worked in private engineering consulting and has worked in the Kansas City, Springfield, and St. Louis markets.

Zach Tusinger, JD, AICP, is the Community Development Director for the City of St. Charles, where he oversees planning & zoning, historic preservation, code enforcement, building, GIS, and other key functions. With extensive experience in municipal planning and development, Zach and his team are responsible for making sure St. Charles continues to be a great place to live, work, and visit. Prior to St. Charles, he served as Planning and Building Director for the City of Calistoga, California. He holds a Masters of Urban Planning from the University of Kansas, a JD from Saint Louis University.

10:15am – 11:00am: From Vacant to Vibrant: How Innovative Property Owners Can Lead By Example

 

Downtown revitalization doesn’t just happen—it takes vision, leadership, and investment. While many communities look to government programs or outside investors, local property owners are in the best position to spark real change. Sarah Angst and Danny & April True will explore how property owners can lead by example, using The 229 Project in Lebanon, Missouri, as a case study. Through private investment, strategic leasing, and mentorship, The 229 Project transformed an underutilized space into a thriving business, proving that one investment can inspire an entire community. Attendees will learn how initiatives like this can create buzz, attract entrepreneurs, and build momentum for long-term downtown success. Whether your district has vacant buildings or underutilized spaces, you will gain insights on how property owners can be the change they want to see in their downtown.

Sarah Angst is the Executive Director of Downtown Lebanon. With a background in construction, small business ownership, and downtown property investment, she brings hands-on experience to Main Street revitalization. Sarah holds a Master’s degree in Public Administration and a Bachelor’s degree in History, combining practical expertise with a strong foundation in community development and historic preservation.

Danny True is a lifelong resident of Lebanon, Missouri and serves as the president and co-owner of True Construction Inc., a family-owned business since 1978. Specializing in industrial, commercial, and medical construction projects, Danny has established a reputation for excellence in the construction industry. He is a dedicated community advocate and has been a board member of the Lebanon Missouri Main Street since 2023, contributing to the revitalization of Downtown Lebanon. Along with his wife, April, Danny is the co-founder of The 229 Project, where his passion for preserving and enhancing downtown areas is evident. In addition to his role in construction, Danny is the owner of several investment properties in Downtown Lebanon including True Swing Golf. He also serves on the board at First State Community Bank as a Lebanon Market board director. His love for downtowns, architecture, and helping others is matched by his dedication to volunteering and community service. Danny has been married to April True for 31 years, and together they have built a life centered on family, community, and shared passions.

April True is a dynamic entrepreneur and a dedicated community advocate, with a diverse portfolio of businesses and community projects that showcase her passion and expertise. She is the proud owner of True Wellness, True Swing Golf, and multiple downtown investment properties. Along with her husband, Danny, April is the co-founder of The 229 Project, where her love for preserving history and downtown architecture is evident in her efforts to enhance the vibrancy of Downtown Lebanon, Missouri. Her multifaceted background includes small business ownership, where she excels as a traditional naturopath, specialized kinesiologist, and a board-certified health and wellness coach. April’s diverse expertise also spans construction, interior design, farming, and volunteering, reflecting her commitment to making a positive impact in both her professional and personal endeavors. A lifelong resident of Laclede County, Missouri, April has been married to Danny True for 31 years and is the proud mother of two young men, Lane and Logan. April’s unwavering commitment to her community, combined with her ability to wear many hats, makes her a truly inspiring figure.

11:15am – 12:00pm: Thinking Big As a Small Destination

Big ideas can be scary; especially for small towns. Limited resources often limit our beliefs and dreams of what our communities and organizations can accomplish. Explore some of the many examples and big results accomplished by small-scale organizations that started with a little ingenuity and big dreams as well as how to start mapping out where to begin in your own community.

Amy Supple has been championing small towns and tourism for decades. Based in Chillicothe, Missouri, the Home of Sliced Bread, Amy has dedicated her career to celebrating unique stories while fostering community development. As the Executive Director of the Chillicothe Convention and Visitors Bureau, President of the Missouri Highway 36 Heritage Alliance, and Past-President of the Missouri Association of Convention & Visitors Bureaus, she has played a pivotal role in regional and state tourism initiatives. Amy embraces the challenge of ‘other duties as assigned’ and is a proud inaugural member of the Main Street Chillicothe Promotions Committee. True to form, Amy’s favorite hobby is travel, bringing her ‘crazy aunt energy’ to a pub or pizzeria in small towns near and far.

11:15am – 12:00pm: Building and Sustaining Vibrant Downtowns: Strategies for Effective Business Recruitment

Take an in-depth look at successful business recruitment strategies tailored to downtown districts. Liz Haynes will explore data-driven approaches, community engagement techniques, and incentive tools that have helped attract and retain vibrant businesses in Old Town Cape. Learn how to identify gaps in your local market, build meaningful relationships with potential entrepreneurs, and create a recruitment plan that aligns with your district’s unique identity. Whether you are just getting started or looking to refine your strategy, this session offers practical insights and replicable models to strengthen your Main Street’s economic base.

Liz Haynes, a Cape Girardeau native, is the Executive Director of Old Town Cape. Liz started her career in St. Louis, where she began working at the American Red Cross as a Development Associate and was then promoted to Development Specialist, working on event planning, major gift and corporate fundraising, third-party events, planned giving, and program development. She launched the first young professionals group, Club Red, during her five-year tenure at the Red Cross. Liz then began her tenure in higher education fundraising at Maryville University in St. Louis, where she served as Assistant Director of Alumni Relations and was then promoted to Director of Special Programs. In Fall 2019, Liz returned to her roots in Cape Girardeau to take the position of Executive Director of Old Town Cape. In this capacity, Liz is responsible for fundraising, media relations, public relations, business recruitment, community relations, strategic planning, high-level operations, budget oversight, and managing a team of four. Old Town Cape is a Great American Main Street Award-winning, fully accredited Main Street organization, which is responsible for the revitalization of downtown Cape Girardeau. In her free time, Liz performs in community theater shows with the River City Players, loves to travel, thrift shop, see live music and theater, and spend time with her family and friends

11:15am – 12:00pm: Historic Rehabilitation: Working with Historic Tax Credits

Historic tax credits (HTCs) are powerful tools for economic development, but navigating the process can be complex. Dr. Elizabeth Hornbeck will provide a comprehensive introduction to federal and state historic tax credits, alongside the Secretary of the Interior’s Standards for Rehabilitation. Developers and preservation consultants will join her to showcase successful Missouri projects, offering firsthand insights into how the HTC program shaped their outcomes. Attendees will gain a deeper understanding of how historic tax credits can be leveraged to revitalize communities of all sizes while ensuring compliance with rehabilitation standards. Whether you’re considering a preservation project or looking to maximize funding opportunities, this session will equip you with the knowledge needed to make informed and impactful decisions.

Dr. Elizabeth Hornbeck is the historic tax credit coordinator within the Missouri State Historic Preservation Office (SHPO). She is an architectural historian by training and has worked at SHPO since February 2023. Previously she taught architectural history at the University of Missouri for 18 years.

11:15am – 12:00pm: Placer.ai for Missouri Main Streets Empowering Events, Retail, and Economic Development with Location Intelligence

Learn how your community can harness the power of location intelligence to strengthen local events, retail recruitment, and economic development strategies. Deborah and Evan will introduces Placer.ai, a powerful platform that uses anonymized mobile data, to reveal foot traffic trends, visitor demographics, consumer behavior and much more. With real-world examples and easy-to-understand visuals we will show how communities across Missouri can turn data into action.

Deborah is a seasoned media and marketing professional with over three decades of experience leading advertising, publishing, event, and multimedia strategy for regional and national media companies. Her career includes leadership roles at Missouri Life Magazine, GateHouse Media, Columbia Daily Tribune, and Gannett, where she consistently delivered revenue growth, launched innovative marketing solutions, and spearheaded successful community events and specialty publications. She has served as Publisher, Director of Advertising, and Special Project Manager, leading teams, developing strategic partnerships, and implementing data-driven sales processes. Her accolades include multiple awards from the Missouri Press Association and Missouri Advertising Managers Association, as well as recognition for new creative advertising concepts and excellence in newspaper publishing. Deborah has also played an active role in community development, serving on various tourism, heritage, and civic boards, including the Boonslick Area Tourism Council and Fayette Main Street Board. A graduate of Stephens College, she brings a passion for local engagement and storytelling to every role she takes on. In addition to her professional accomplishments, Deborah was inducted into the Iowa Swimming Hall of Fame in 1990. She and her sister recently co-authored and published a novel titled Drawer 345, adding “published author” to her list of achievements.

Evan Wood is an Associate Publisher and part owner of Missouri Life magazine. Before rejoining the family business, Evan spent his career in Los Angeles and Chicago working variously as a magazine and literary editor, content marketing consultant, and freelance writer.

2:30pm – 3:30pm: Division of Tourism Update

Get an overview of the Missouri Division of Tourism and its marketing programs, insights on consumers and cultural travelers, grant opportunities for Destination Marketing Organizations, major events taking shape in 2026, and tourism’s HALO effect on economic development.

A lifelong Missourian, Stephen Foutes spent 10 years as a newspaper reporter and editor in Centralia and Jefferson City, before being hired as the travel guide editor at the Missouri Division of Tourism (MDT) in 2009. He held varying roles at MDT through 2017, when he was named marketing director at the Missouri State Medical Association. In March 2020, he returned to the travel industry when he was appointed MDT’s director. MDT’s staff is a dedicated team of marketers, communicators, researchers, program managers, legislative and financial specialists, and welcome center ambassadors focused on promoting Missouri as one of the country’s top travel destinations.

2:30pm – 3:30pm: Restoring the Bright Lights of Downtown

Take a look at the historic role neon signage has played on our Main Streets and how it is surging back to life! You will take a trip back in time with Dave and Ben who will showcase the personality and uniqueness of neon signs and how they defined our cities and towns with color, shape, light, and vibrance. Dave and Ben will highlight case studies in Missouri and beyond, where vintage signs were brought to life as icons and tourist attractions. Plus, they will feature newly handcrafted signs and how they impact neighborhoods.

Dave Eames lives and works in Downtown Lee’s Summit, Missouri where he started Fossil Forge in 2002. Today, the crew at Fossil Forge builds and installs a wide array of signage, murals, and public art. They specialize in traditional sign making and painting, including neon and marquee. He is a former board president for Downtown Lee’s Summit Main Street and the current chair of the city’s Cultural Commission.

Ben Wine lives and works in Downtown Lee’s Summit, Missouri. He joined Fossil Forge in 2017 after a career in restaurant development and sign making and design. Ben is the current board president of Downtown Lee’s Summit Main Street. He also sits on their Downtown CID board.

2:30pm – 3:30pm: Main Street Needs You(th): Engaging the Next Generation

Join Tomie Walker – Main Street Chillicothe, Danelle O’Connell – Historic Downtown Liberty, Inc., and some of their youth volunteers as they share strategies for engaging youth in Main Street initiatives to revitalize downtowns. From partnering with local schools to creating hands-on opportunities for youth leadership, they will showcase youth engagement that empowers the next generation of community leaders.

Tomie Walker is the Executive Director of Main Street Chillicothe, where she has spent the past three years fostering community pride, historic preservation, and downtown revitalization. With a background in advertising, publishing, and business management—all in the for-profit sector—she brings a creative and strategic approach to Main Street’s mission. As a resident of Chillicothe for 11 years, Tomie is proud to call this vibrant community home. Chillicothe has a population of 9,000, with a historic downtown spanning 32 blocks across two districts. Main Street Chillicothe—an accredited Main Street program—continues to thrive, and is celebrating 25 years of downtown preservation and progress. Tomie is passionate about preserving Chillicothe’s stories while creating a downtown that is inviting, innovative, and full of opportunities for future generations.

Danelle O’Connell is the Executive Director of Historic Downtown Liberty, Inc. (HDLI), where she proudly leads efforts to preserve, promote, and revitalize downtown Liberty for nearly four years. With over 15 years of experience in the Main Street movement, Danelle is deeply committed to fostering vibrant, thriving communities through historic preservation, economic development, and community engagement. Under her leadership, HDLI—an accredited Main Street program—celebrates 20 years of success in 2025, continuing to enhance Liberty’s unique charm and economic vitality. Danelle’s passion for Main Street lies in connecting people to place, empowering local businesses, and ensuring downtown remains a welcoming destination for generations to come.

Zoey Warren is the President of Main Street Main-iacs and this year’s Main Street Chillicothe intern. A 2025 graduate of Chillicothe R-II High School, Zoey has been an active Main-iac for two years, bringing creativity and leadership to downtown initiatives. Passionate about the arts and storytelling, Zoey is involved in band, choir, theater, painting, and FBLA. In 2024 she earned 1st place at the state level and 6th at nationals for a public service announcement project she scripted, filmed, and edited. Zoey will attend Missouri State University in Springfield where she will be a member of the Centennial Leader’s program. Through this program she will be growing her leadership skills all while taking an active part in campus life. She is excited to use her creativity and leadership to make a lasting impact wherever she goes!

2:30pm – 3:30pm: Success Stories from the St. Charles Façade Grant Program

Get to know the City of St. Charles’s Façade Grant Program, which plays an intergal role in driving economic growth, historic preservation, and community revitalization. Taylor will detail how financial assistance for building improvements provided by this facade grant program has helped property owners maintain the historic integrity of the buildings while boosting aesthetic appeal and property values. He will feature program highlights, including examples of covered improvements, such as storefront restoration, ADA accessibility enhancements, and structural stabilization. Success stories, administrative processes, and actionable insights for implementing similar programs will be shared, offering a comprehensive guide for communities aiming to establish or expand their own initiatives. Through these efforts, the Façade Grant Program has become a catalyst for creating a vibrant Main Street Historic District and fostering long-term community success.

Taylor Moore is the Historic Preservation Planner for the City of St. Charles, Missouri. Taylor serves as the professional staff for the Landmarks Board by preparing reports regarding permitted work in local historic districts and providing training to Board members. He also administers the Facade Grant Program for the City by preparing legal documents, maintaining a budget, and assisting property owners through various stages of compliance. In addition to these tasks, Taylor also serves as the professional staff for the Main Street Special Business District Board by acting as a liaison between the Board and various City departments. Taylor holds a Masters of Public Administration with an emphasis on Community Planning from the University of Illinois.

4:00pm – 5:00pm: Promotions That Make Money

Is it a fundraiser or is it a promotional event? Why not both? Main Street organizations are often shy when it comes to monetizing their work, yet events can still be accessible while earning revenue. Often, simple tweaks yield incredible results. Events can easily become profitable community traditions where attendees feel like they are getting value for their money when Main Street design them from the ground up as “earned revenue experiences”. Explore with Jonathan simple strategies to make events profitable and attendees feel connected to the Main Street mission through interactive discussions.

Since March 2024, Jonathan Stone has worked for Main Street America as a Program Officer where he delivers and expands the reach of Main Street America’s (MSA) technical assistance and consulting services throughout the Main Street network. Jonathan brings 20 years of experience in design and diverse place-based community revitalization to his role including seven years as Executive Director for Downtown Oregon City Association (DOCA), a 2018 Great American Main Street Award (GAMSA) winner, and three years as director of Creative Flagstaff (CF), the city’s lead art, science, and culture agency. He has a background in architecture with a Bachelor of Architecture from Boston Architectural College. He also holds an MS-MBA from Boston University focusing on marketing, information systems, and nonprofit management. While currently enjoying a reprieve from board service, he has served on multiple boards and commissions focused on tourism, historic preservation, historic site redevelopment, establishment of a National Heritage Area, business advocacy, and LGBTQIA+ inclusion.

4:00pm – 5:00pm: Beyond the Block Party: Where Events Meet Economic Impact

Events are more than just social gatherings—they serve as powerful tools for economic development, tourism, and community engagement. Lyndsey Baxter will highlight how the Downtown Excelsior Partnership (DEP) has successfully revitalized its downtown district through events that celebrate history, culture, and local businesses. Attendees will gain insights into developing events that align with their community’s unique identity, engaging local businesses and stakeholders to maximize participation and revenue, and leveraging partnerships and sponsorships for financial sustainability. Additionally, she will cover strategies for creative marketing, social media, and storytelling to boost attendance, as well as methods for measuring impact and tracking economic benefits to ensure long-term success. By showcasing real-world examples—from large-scale festivals like BBQ & Fly-In on the River to niche experiences like the Chocolate Tour—this discussion will provide valuable lessons, best practices, and solutions for communities looking to elevate their downtown event strategies.

Lyndsey M. Baxter is a dynamic leader and advocate for downtown revitalization, serving as the Executive Director of Downtown Excelsior Partnership, Inc. (DEP) in Excelsior Springs, Missouri. With a passion for economic development, placemaking, and community engagement, she has played a pivotal role in transforming Downtown Excelsior Springs into a thriving destination for residents, visitors, and entrepreneurs. Under her leadership, DEP has launched innovative marketing campaigns, impactful public improvement projects, and signature events that drive economic growth while preserving the district’s historic charm. She has successfully secured funding for wayfinding signage, streetscape enhancements, and public art installations, ensuring that Excelsior Springs remains a vibrant and welcoming place for all. Lyndsey is also deeply involved in event development and tourism initiatives, spearheading large-scale experiences such as the BBQ & Fly-In on the River, Witch Way to the Wine, and Christmas in Excelsior. Her expertise in strategic event planning, sponsorship acquisition, and economic impact measurement has positioned DEP’s events as key drivers of local business success.

4:00pm – 5:00pm: Main Street Living – Design When it Matters Most – Applying Design Principles to Project Fundamentals

Architect and infill development expert Nathan Rauh, President of Naismith-Allen, Inc., will outline how to reframe the development challenges and design barriers to a more robust Main Street redevelopment as design problems. Often the competing interests of a project can be overcome by focusing on project scale, and project pace along with streamlining terms, teams, and stakeholders. By applying design principles to the entire redevelopment project, we see that a community’s heritage can be preserved, more buildings can be saved and reused, and more Main Street success can be realized across Missouri. Nathan will focus on winning approaches to pursuing upper-story development and historic preservation in historic downtown settings.

Nathan Rauh is an architect and developer with 30 years of experience in the design, real estate development, and construction industry. He has practiced architecture and worked as a developer with unique expertise in mixed-use, multi-family, and senior housing projects in urban and Main Street settings. Currently he leads Naismith-Allen, Inc., a boutique firm providing Planning, Development, Architecture, and Design services focused on infill, Main Street, Adaptive-use, and Historic Preservation projects.

4:00pm – 5:00pm: Marketing + Downtown = Success Stories

A vibrant, thriving downtown community starts with locally-led initiatives that shape the revitalization and growth of a city’s historic core. Dive into how strategic marketing, civic engagement, and business leadership can intersect to drive meaningful, sustainable success from Gus Wagner, a seasoned marketing professional with 24 years of experience leading The Rocket Group. He is a prime example of a working board member that utilizes his skills to create a win-win scenario for local businesses, community organizations, and economic development efforts. Attendees will gain insight and actionable takeaways from his hands-on involvement and personal and professional dedication to Downtown Jefferson City, to leverage their own expertise for community impact.

Gus Wagner is a five-time certified social media strategist, marketer, and speaker with more than two decades of experience in branding, communications, and digital strategy. As the founder of The Rocket Group, he crafts compelling messages and executes effective marketing campaigns for businesses, organizations, and governments across North America. He is also a former chief of staff for the Missouri State Senate and a retired amateur national champion hockey coach. A passionate advocate for #JCMO and Missouri, Gus serves on the board of Downtown Jefferson City, Inc., where he actively contributes to the community’s economic growth and revitalization. His expertise has played a key role in launching successful initiatives that benefit both businesses and residents. Gus is known for delivering insightful, engaging, and action-oriented presentations that help audiences navigate the evolving landscape of marketing, social media, and community development.

Thursday, July 24

8:30am – 9:30am: General Session – Choosing AI: Insights, Evaluation, Applications, and Best Practices for Every Organization

This general session explores how to evaluate and implement AI solutions tailored to the unique needs of your organization. Whether you operate with a team of paid staff or a volunteer-driven model, you’ll gain a solid understanding of AI fundamentals and practical strategies to harness its potential effectively. Dana will cover how to select the right tools to enhance scalability and efficiency, alongside methods for data analysis. You’ll also learn tips for crafting better prompts to achieve optimal AI outputs and setting parameters to safeguard your organization’s intellectual property. Additionally, we’ll introduce a question-based toolkit designed to help you identify which AI solutions align with your current objectives while positioning your organization for future growth.

Dana Thomas is the owner of BOLD based in Cape Girardeau, Missouri, a multi-dimensional business partner in B2B and B2C growth. What started 16 years ago during the great recession has become a multi-million dollar agency with clients in 20+ states, Canada and Europe. They handle all things related to internal culture, lead generation, marketing strategy, and crisis communications. The BOLD team leads organizations to develop and embrace change to positively move culture, profits and market share.

9:45am – 11:00am: A Main Street or Downtown Website That Delivers: Key Elements for Engagement and Impact

Brian designed “A Main Street or Downtown Website That Delivers: Key Elements for Engagement and Impact” to empower Main Street staff and board to better fulfill their mission with an impactful website as a foundation. Drawing from proven strategies, his discussion will cover the key elements necessary for a compelling online presence, including website structure, engaging content, and strategic integration with social media and email newsletters. Participants will discover key strategies and tools that will not only make you look good but also make your job more fulfilling and impactful. Attendees will leave equipped with actionable insights to create or revamp a Main Street website that truly serves as a cornerstone of community interaction and business collaboration, using practical strategies and real-world examples.

Brian is a passionate advocate for thriving local communities who grew up in the charming Gold Rush town of Placerville, California. As an MBA research project at the University of Washington’s Foster School of Business, he sought to tackle “the local marketing problem”. As the founder and CEO of Locable, he is also the author of “Marketing 3-4-5™: The Business Owner’s Guide to Effective Local Marketing in 15-Minutes or Less.” Locable’s software powers nearly 200 local media websites, over a hundred Main Street Programs, and thousands of small businesses across the US. Brian and his family recently concluded a multi-year cross-country tour in which he taught Marketing 3-4-5™ to small businesses through workshops nationwide and now resides with his family of 7 in Middle Tennessee.

9:45am – 11:00am: Building a Better Community Starts with Better Conversations

Building a better community starts with better conversations—not just policies or property taxes. You’ll learn and practice proven communication techniques to strengthen relationships, foster understanding, and drive meaningful progress with Phil. Attendees will explore strategies for navigating challenging conversations, tips to avoid unnecessary conflict, and more practical tools to enhance dialogue in any setting.

Phil created his business Storyville a few years ago. At Storyville he interviews, writes, takes photos, records and produces videos, hosts podcasts, builds and manages websites, and manages social media accounts. Phil enjoys working in the different communities he visits and letting people tell their own stories while making them feel seen and heard. He believes everyone should sit down with someone they don’t know and ask them, “what is your story?”.

9:45am – 11:00am: Walt Disney’s Main Street, U.S.A.

Walt Disney’s childhood on Main Street USA in Marceline, MO left a lasting impression on him, so much so that when he created Disneyland, he brought a piece of his past to life by recreating Main Street USA as the entrance to the park. It was his way of sharing the warm, nostalgic feeling he experienced as a boy in Marceline with everyone who walked through the gates. Walt once said, “Main Street is everyone’s hometown – the heartline of America,” and today, the Walt Disney Hometown Museum proudly carries on this beautiful legacy. The Walt Disney Hometown Musuem invites guests from all corners of the globe to step into the heart of America and experience the magic of the ultimate Main Street. Explore how Walt drew inspiration from his beloved childhood community to create Disneyland, and how the Walt Disney Hometown Musuem continues to celebrate that same spirit here in Marceline today.

After working on Main Street USA at the Magic Kingdom in Walt Disney World, Sumner Nesbitt made a special trip to Marceline to experience the real-life inspiration behind it all. Just two months later, he found himself calling Marceline home and working at the Walt Disney Hometown Museum. Since then, Sumner has been honored to join the Hyperion Historical Alliance, a authorized group of Disney historians and scholars. Along with Kaye Malins, he’s had the wonderful opportunity to share their Disney stories with guests in Disney locations throughout America and abroad on the Disney Cruise Line.

Kaye’s life has been nothing short of magical ever since she met Walt Disney at the young age of 8. Her family and the Disney family soon became close friends, with her father and Walt even becoming business partners. From that moment on, Kaye has worked to keep the spirit of Disney alive and thriving in Marceline. Whether it’s organizing events that bring thousands of visitors to town or co-founding the Walt Disney Hometown Museum, Kaye has devoted herself to preserving the magic and history that has meant so much to her and so many others.

9:45am – 11:00am: Purpose-Driven Promotions

Promotions, especially events, are frequently the most engaging and involved activities that Main Street organizations do. They are splashy, highly visible, and most often fun! Many can be very involved leading to no shortage of ideas, but how do we reconcile this excitement with Main Street’s missions and Transformation Strategies? A lot of times we talk about ROI in the sense of, “did it make us money? and did it ring registers?” Main Street also need to be asking, “did it create intended impact and what is the intended impact?”. As Transformation Strategies are now central to the Main Street Approach(TM), how can promotions efforts be most strongly aligned? Join Jonathan in his quest to help Main Street organizations work smarter not harder. Attendees will be guided through an interactive process to evaluate different community scenarios to adapt and design promotions that are catalytic and transformative.

Since March 2024, Jonathan Stone has worked for Main Street America as a Program Officer where he delivers and expands the reach of Main Street America’s (MSA) technical assistance and consulting services throughout the Main Street network. Jonathan brings 20 years of experience in design and diverse place-based community revitalization to his role including seven years as Executive Director for Downtown Oregon City Association (DOCA), a 2018 Great American Main Street Award (GAMSA) winner, and three years as director of Creative Flagstaff (CF), the city’s lead art, science, and culture agency. He has a background in architecture with a Bachelor of Architecture from Boston Architectural College. He also holds an MS-MBA from Boston University focusing on marketing, information systems, and nonprofit management. While currently enjoying a reprieve from board service, he has served on multiple boards and commissions focused on tourism, historic preservation, historic site redevelopment, establishment of a National Heritage Area, business advocacy, and LGBTQIA+ inclusion.

2:00pm – 2:45pm: Boosting Main Street: Innovative Membership & Partner Programs for Sustainable Revenue

Explore effective strategies for Main Streets to develop or enhance membership or supporter programs as a supplemental revenue source. Focusing on delivering exceptional value to members while inclusively supporting the entire Main Street community, Brian will provide actionable insights on automating and streamlining membership benefits with real-world examples as well as recognizing contributions from larger regional businesses. Attendees will learn how to increase their Main Street’s visibility, attract more businesses to their district, and create a thriving, supportive community network. Participants will be equipped with innovative strategies to build or enhance membership and partner programs that generate sustainable revenue, create a supportive business network, and contribute to the thriving pulse of Main Street communities.

Brian is a passionate advocate for thriving local communities who grew up in the charming Gold Rush town of Placerville, California. As an MBA research project at the University of Washington’s Foster School of Business, he sought to tackle “the local marketing problem”. As the founder and CEO of Locable, he is also the author of “Marketing 3-4-5™: The Business Owner’s Guide to Effective Local Marketing in 15-Minutes or Less.” Locable’s software powers nearly 200 local media websites, over a hundred Main Street Programs, and thousands of small businesses across the US. Brian and his family recently concluded a multi-year cross-country tour in which he taught Marketing 3-4-5™ to small businesses through workshops nationwide and now resides with his family of seven in Middle Tennessee.

2:00pm – 2:45pm: Urban Main Street Co-Hort

Urban commercial districts face unique challenges and opportunities in managing economic development within a densely configured commercial landscape. This session brings together leaders from Missouri’s urban programs to exchange insights, share success stories, and discuss strategies for fostering sustainable growth. Through discussions on what works—and what doesn’t—attendees will gain valuable perspectives from counterparts across the state, learning how to navigate development hurdles, engage stakeholders, and implement effective policies to promote long-term prosperity. Whether you’re refining your program or seeking innovative approaches, this collaborative session will provide actionable takeaways to strengthen your urban district’s economic vitality.

Keith has been working to revitalize downtown communities since the mid-1990s and currently serves as the State Community Development Director for Missouri Main Street Connection. Prior to his role as Executive Director for Downtown Excelsior Partnership, he served as a board member and officer from 2006 to 2010. His downtown experience encompasses commercial district revitalization, grant writing, funding strategies, project management, tourism marketing, customer service experience, and community engagement. While in Excelsior Springs, Keith helped lead the effort to create a Community Improvement District to aid in the further expansion of tourism marketing and economic development in the Main Street district. Keith also has over 20 years of experience in hospitality management.

2:00pm – 2:45pm: Organizing Strategic and Engaging Content for Volunteers to Implement

Volunteers of all ages can become content gurus when they work together with their fellow committee members to plan and implement a content creation plan. Logan will take attendees through the process of shaping content strategies and creating shared documents that volunteers can implement to promote their local Main Street program and historic commercial district. Strategic and engaging content goes beyond sharing business and partner posts and looks at creating a unique digital experience that reflects your organization and historic district’s history through various touch points including direct email, text, website, and social media.

Logan Breer is a native Missourian passionate about local communities, experiences, and people. Originally from Barnhart, Missouri, he grew up knowing local small businesses matter from his time working in Kimmswick, Missouri at The Blue Owl. Through his work with Missouri Main Street Connection as the Marketing & Communications Manager, he is in tune with the good, the bad, and the successes of local Main Street efforts to promote their organization and community.

2:00pm – 2:45pm: Route 66 Centennial Celebration in Pacific, MO

The City of Pacific’s Route 66 Committee has been meeting monthly on exciting ideas for events and beautification projects aimed at enriching their community while celebrating the history of Route 66. This collaborative effort underscores their commitment to valuing input from local residents and businesses, ensuring that the initiatives reflect the unique character and needs of Pacific, MO. See the fruits of their labor and community input in the Pacific 2026 Route 66 Centennial Celebration Plan that will be a journey through our community’s rich history and culture, showcasing the spirit of Pacific’s Route 66, and all its amazing attractions.

Val Droege is a wife, mother, small business owner, and Main Street Executive Director who calls Pacific home. In her professional life, as the executive director of the Pacific Partnership, Val brings a unique blend of creativity, business acumen, community involvement, and an unyielding commitment to fostering positive change in the Pacific Partnership. Additionally, she is the founder, owner, and operator of AquariusMediaPro, a successful screen-printing company. Her strong sense of belonging and tireless dedication is not just a testament to her role as a nurturer but also a testament to her leadership abilities. Her professional expertise, combined with a rich tapestry of personal experiences, set her on a path toward success in supporting the Pacific community.

Kelly O’Malley is the Director of Tourism for the City of Pacific, a role she has proudly held for the past three years. With a passion for hospitality, events, tourism, and entertainment, Kelly brings a wealth of experience to her position. Her career and love for entertainment began in the Entertainment Department at Six Flags St. Louis, where she started as a seasonal employee before later working as a full-time Entertainment Supervisor. Kelly has always been driven by the joy of bringing people together through engaging experiences seen in her work with Six Flags where she did many things including creating shows to designing haunted houses. Beyond her roles, she is deeply committed to community service—she serves as a Court-Appointed Special Advocate (CASA), teaches at her church school, and co-manages the St. John’s Helping Hands Food Pantry. As Tourism Director, she oversees the Red Cedar Inn Museum and Visitor Center on Historic Route 66 in Pacific, MO, where she enjoys learning and sharing the rich history of this charming town. Kelly thrives on connecting with people and organizing events that foster community and celebration.